Blue or Brew Monday? How workplaces can flip the script.
14 Jan 2025
You might have heard Blue Monday dubbed "the most depressing day of the year." But how much of this is pseudoscience and what can workplaces do to re-define it?
Blue Monday falls on the third Monday of January each year.
The term was concocted in 2005 as part of a travel marketing campaign. It suggests a combination of post-Christmas financial strain, failed resolutions, and gloomy weather causes an annual low point for mental health.
But there’s actually no science behind the Blue Monday concept. And critics argue it can trivialise mental health issues by tying them to a specific day.
Of course, mental health challenges don’t operate on a calendar; they’re an ongoing, daily reality for many employees.
However, even if Blue Monday itself is pseudoscience, the emotions it taps into- low mood, anxiety, and stress -are real. January is undoubtedly a tough month for many, as people juggle holiday debts, cold weather, and a lack of daylight. This presents an opportunity for workplaces to open up a dialogue about mental health and offer meaningful support.
Enter Brew Monday: A positive reframe
Rather than dwell on the “blues,” mental health charity Samaritans champion Brew Monday. The idea? Replace doom and gloom with connection and compassion by encouraging people to meet up over a hot drink and a chat. It’s simple, inclusive, and a reminder that reaching out can make a world of difference. Read more about Brew Monday here.
How Workplaces Can Turn Blue into Brew
Here are some actionable steps workplaces can take to introduce Brew Monday and boost employee morale year-round.
1. Host a Brew Monday event
Set up a space for tea, coffee, and biscuits where employees can gather, chat, and connect. Consider including conversation prompts or icebreaker activities for those who might feel awkward starting a conversation. Even a simple “How are you, really?” can go a long way.
2. Share resources on mental health support
Use the occasion to remind employees of the mental health resources available to them. Whether it’s an Employee Assistance Programme (EAP), MindClass courses and counsellors, or external charities like Samaritans, make sure everyone knows where to turn for help. Here’s a guide to mental health resources in the UK.
3. Check in on your team
January is a great time to schedule one-to-ones or informal check-ins with employees. Ask how they’re coping, both at work and outside of it. Simple gestures like flexibility with deadlines or working hours can demonstrate empathy.
4. Foster a culture of connection
Blue Monday is one day, but loneliness and isolation are ongoing challenges for many. Consider introducing initiatives like mentoring schemes, social clubs, or regular team-building activities to promote connection throughout the year. Loneliness at work is more common than you think.
The takeaway for workplaces
While Blue Monday might be more PR stunt than psychology, it can serve as a useful prompt for HR to reflect on workplace mental health. By embracing initiatives like Brew Monday and creating opportunities for connection, you can make your workplace a warmer, more supportive environment—not just in January but all year long.
So why not put the kettle on and get brewing? It might just be the best investment you make this month.